• 5 FEB 2018              OKURA HOTEL AMSTERDAM
  • 5 JUNE 2018           PARK MGM LAS VEGAS


Amsterdam Program

Design Thinking for Business

05 Feb 2018
    • Plenary

    We are all aware that the world has changed, it’s a common cry every day from companies all over the world. But where are the next changes coming from? And what do we need to do to be ready for the next wave? In this opening talk of the day, Kevin will discuss the creative skills that will be increasingly essential and relevant, and how you can harness the power of Design Thinking to develop a competitive edge.

    • Plenary
    Design Thinking is hot: executives attend training programs so that they can embrace design as an effective tool for business creation and innovation. But is that enough? How can a business ensure that design thinking becomes a lasting element in their organization, rather than a one-trick pony?
    • Plenary
    Lighting designers are architects of atmosphere and the visual experience. They can influence technology, sustainability and even future trends. In this role, how does one put people first when designing for the built environment? In her talk Sabine De Schutter will illustrate with examples, how her studio has been working to integrate the users' needs and how design thinking forms a crucial part of the working process. 
    • Plenary

    How can the latest research in brain science be used to improve engagement, connection and outcomes at events?  Neuroscaping is the art of integrating neuro-design techniques to event design – combining science with insight to reimagine how live experiences are produced.   Harnessing untapped human potential and uncovering missed opportunities to connect.  

    What will you leave with?   An understanding of why we must approach events with greater insight into the human mind.   How the art of Neuroscaping can help us access the minds of our audiences in order to achieve better outcomes.  The role technology can play in influencing behaviors.

    • Plenary

    A Conversation with Deborah Armstrong, Pedro Gadanho and Julien Le Bas. Moderated by Kevin Jackson.

    The AV Industry has always worked closely with artists, bringing form and function to their creative vision using technology, whether it be on a theater stage, a global rock tour, or in the lobby of an office building. 

    We are now seeing new wave and installation artists using AV technology in ways that propel innovation. How can we embrace and define the role of the artist, ensuring their artistic independence, while still ensuring that the art can sustain itself?

    Where does the role of the artist end and the technologist begin?

    • Plenary

    James will be talking about the role visualisation plays in the theatrical design process and how new technology such as Virtual Reality and Augmented Reality are allowing designers and directors to iterate faster and more effectively during important decision making processes. Through his PhD research he is challenging the methodology of the stage design process and is discovering systems and tools that other disciplines use to improve the way the entire theatre industry designs it’s shows. 

    The effective adoption of pre-visualisation tools can provide efficiency, communication, savings and quality to a design team’s work. James will give an insight into how this has worked for the Royal Opera House and what he sees is the future of design visualisation.

    • Breakout
    Design Thinking is not exclusive to designers – it’s a mindset. To spot relevant insights leading to successful propositions requires a different view, beginning with empathy for the ones involved. In a short breakout you will learn hands-on techniques to identify what is relevant, rather than what is obvious. 
    • Breakout
    A conversation & presentation with Julien Le Bas, Stephen Hussey, Natasha Beckman , and Carsten Kümmel.
    • Breakout

    Some experiences we’ll remember for decades, while others will expire instantaneously. Brands seeking to understand why are building engaging narratives in space which can shape our thoughts, emotions and behaviors, even constituting a sense of our identity. After designing and building up experiential spaces globally, we see the emergence of space as an invisible interface that can influence mindset and behavior and even remake company culture. Christopher Schutte of DGI will talk about how space transforms communication for his clients including PepsiCo and 3M.

    • Breakout

    There is a sense that while technology is being put in stores and used in many instances to personalise spaces and merchandise and make shopping ‘frictionless’, it is in fact about depersonalising environments as far as shoppers are concerned. Can this be overcome and how does the future look when such contradictory impulses are at play?

    30 minutes on what to expect and how things may play out in the age of robots, AI, online shopping and … humans who just want to shop enjoyably and easily.


  • “Consumers are used to technology being woven seamlessly into their everyday lives, and it’s time for event designers to adopt the same mindset when creating experiences.”
  • “What TIDE added to InfoComm was context, much needed context. What’s the point of all this technology? This, surely, is what our industry is about. Using technology to provide engaging and memorable experiences.”
  • “The TIDE Conference served up waves upon waves of gems, from fantastic speaker presentations and workshops.”
    TIDE 2017 Attendee
  • “The speakers were consistently excellent, with each presentation offering a unique and interesting perspective.”
    Attractions Management
  • What an industry parallel! @Pixar is great story teller first and animator second. Lesson for #avtweeps #TIDEConference #truth
    Jeff Day @jdaybwt





nureva logo