TECHNOLOGY. INNOVATION. DESIGN. EXPERIENCE.

  • 5 FEB 2018              OKURA HOTEL AMSTERDAM
  • 5 JUNE 2018           PARK MGM LAS VEGAS

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Krystle Murphy, Communications Manager, AVIXA
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Neuroscientist Dr. Beau Lotto and Creative Technologist Rana June

to Headline TIDE Conference at InfoComm 2018

keynotes

FAIRFAX, VA – March 29, 2018 – Neuroscientist Dr. Beau Lotto and pioneering creative technologist Rana June will headline AVIXA’s TIDE (Technology. Innovation. Design. Experience.) conference at InfoComm 2018 in Las Vegas.

On June 5 at the Park MGM Las Vegas, the day before the InfoComm floor opens, Lotto and June will join a lineup of innovative minds to explore the creative forces shaping the AV industry. The conference will focus on human-centered design, an approach that considers the human perspective throughout every step of the design process. Understanding the human mind and body can help create AV technology solutions that resonate with users, driving engagement and adoption, and ultimately delivering meaningful solutions. The event will bring together designers, brand marketers, architects, integrators, and live events producers to share their different viewpoints.

“We’re excited to bring the TIDE conference back to our InfoComm show — this time in Las Vegas,” said Dan Goldstein, Senior Vice President of Content and Communications, AVIXA. “We want attendees to take a step back from their day-to-day way of thinking about technology. Listening to innovators on stage and seated next to them will open their minds to new possibilities. Starting off the week with the TIDE conference will have people looking at the technology spanning the InfoComm trade show floor in a whole new light.”

Kicking off the conference is Dr. Beau Lotto, a globally renowned neuroscientist and founder and CEO of Lab of Misfits Studio, the world’s first neuro-design studio. The lab creates unique real-world “experiential-experiments” that place the public at the center of the process of discovery. By spanning social and personal boundaries among people, brands, and institutions, the Lab’s aim is to create, expand, and apply their insights into what it is to be a perceiving human. In 2017, Lotto published his first major book, Deviate: The Science of Seeing Differently, examining how disruption leads us to create and innovate.

“What is core to design? Perception,” Lotto said. “Perception underpins everything we think, feel, know, and believe. It explains why we do what we do, when we do it, from the styles of clothes we choose to those we trust. Perception explains why successful design decreases uncertainty. Without this understanding, design fails to foster the level of value and meaning that is essential for success.”

Pioneering creative technologist Rana June will deliver TIDE’s afternoon keynote presentation. Over the past 10 years, her technology initiatives have spanned from large-scale data analytics programs to site-specific multimedia installations translating physiological data into richly expressive visuals. Her work leverages biometric data to examine the spectrum of human emotion and transforms them into experiential artworks. In 2012, June founded biometrics company Lightwave, which has been recognized internationally for measuring the energy of large-scale events, including Wimbledon and the NCAA Men’s Basketball Championships and for bringing emotion tech to brands, such as Pepsi, Jaguar, Chanel, and Procter & Gamble.

The keynotes will complement a series of fast-paced talks and panel discussions, breakout sessions, workshops, and networking opportunities.

To learn more about the TIDE conference in Las Vegas and to register, visit http://tideconference.com/las-vegas.

TIDE Global Partners Biamp, Nureva, and Samsung provide support for the 2018 global TIDE program. Sponsors for TIDE at InfoComm 2018 in Las Vegas include LG and Peerless-AV.

InfoComm 2018 is sponsored by Presenting Show Partner Samsung, Strategic Show Partners Blackmagic Design and Crestron, and Supporting Show Partners LG and Lifesize.

Images

Beau Lotto

Rana June

About AVIXA

AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 5,400 members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and the leading resource for AV standards, certification, training, market intelligence and thought leadership. Additional information is available at avixa.org.

Artist, Designer Monika Bielskyte Joins TIDE Conference at Integrated Systems Europe 2018

FAIRFAX, VA – DEC. 6, 2017 – Artist and designer Monika Bielskyte will join AVIXA’s TIDE conference at Integrated Systems Europe (ISE) 2018 in Amsterdam as the closing keynote speaker. On Feb. 5, the day before the ISE show floor opens, Bielskyte will join a roster of influential innovators, designers, and marketers at Hotel Okura Amsterdam to explore the creative forces shaping the AV industry.

Bielskyte creates future-world prototypes for the entertainment industry, technology companies, and cities. A large part of her time is devoted to research and strategy in the immersive media technology space (augmented, mixed, and virtual reality). Her clients include Hollywood production companies Ridley Scott Associates, Universal, and Dreamworks; technology giants CERN, Intel, and Google; design companies Rick Owens and Aston Martin; and the United Arab Emirates government.

Bielskyte will bookend the conference that kicks off with opening keynote speaker Daan Roosegaarde, an internationally acclaimed creative thinker and founder of Studio Roosegaarde. His firm develops projects that explore the relationship between people, technology, and space.

The TIDE conference in Amsterdam will focus on design thinking, bringing together designers, brand marketers, content creators, systems integrators, live events producers, and end users to share their different perspectives. These innovators will demonstrate the dynamic results and incredible experiences that come from taking a closer look at the role design plays in business.

Also joining the TIDE conference is Ben Moorsom, President and Chief Creative Officer of Debut Group, a marketing agency focused on experiential training, event production and communications consulting. Moorsom is transforming the way companies communicate by drawing upon research in the fields of neuroscience and human psychology.

The current lineup of TIDE speakers includes:

  • Jan-Erik Baars, Head of the Design Management Program at the University of Applied Science
  • Monika Bielskyte, Artist and Designer
  • Pedro Gadanho, Director of MAAT, the new Museum of Art, Architecture
  • Kevin Jackson, Marketer and Editor-and-Chief of Live Communication Magazine
  • Julien Le Bas, Senior Vice President and Executive Creative Director for Jack Morton Worldwide
  • Ben Moorsom, President and Chief Creative Officer of Debut Group
  • Daan Roosegaarde, Founder of Studio Roosegaarde

 

Kevin Jackson will host the day, ensuring a fast-paced and interactive experience for TIDE attendees. In roles with some of the world’s most-respected marketing services groups and live-event agencies, Jackson has worked with a wide range of clients from Adidas to Zumba.

“Corporate growth starts with personal growth — to be constantly learning and seeing the world through new eyes, to network with stimulating people, to make new connections, to be inspired by new thinking, and to allow the energy created to move you into new channels,” said Jackson. “This is what TIDE offers — design thinking, moving people to think, and then to act. At its heart, design thinking is applied creativity. Designers — indeed all of us in the live-experience industry — are creative problem-solvers, and to have the best and the brightest on stage in Amsterdam is an opportunity that no one should pass up.” 

TIDE’s Global Partners Biamp and Nureva sponsor AVIXA’s TIDE conference program.

More speakers and session topics will be published as they are confirmed. After ISE, TIDE will make its next appearance on June 5 at InfoComm 2018 in Las Vegas.

TIDE’s early bird registration rate of €650 — a nearly 50-percent savings from onsite registration — is available until Jan. 8. Learn more about TIDE and register at tideconference.com/amsterdam.

About AVIXA

AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 5,400 members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and the leading resource for AV standards, certification, training, market intelligence and thought leadership. Additional information is available at avixa.org.

Dutch Artist, Innovator Daan Roosegaarde to Headline TIDE Conference at Integrated Systems Europe 2018

FAIRFAX, VA – NOV. 15, 2017 AVIXA™, the Audiovisual and Integrated Experience Association, is pleased to announce that Daan Roosegaarde, an internationally acclaimed creative thinker and founder of Studio Roosegaarde, which develops projects that explore the relationship between people, technology, and space, will keynote the TIDE conference at Integrated Systems Europe (ISE) 2018.

Set for Feb. 5 at Hotel Okura Amsterdam, the day before the ISE show floor opens, TIDE (Technology. Innovation. Design. Experience.) explores the creative forces shaping the AV industry and how AV businesses can benefit from these concepts.

“After a successful debut at InfoComm 2017 in Orlando, we’re thrilled to bring TIDE to ISE,” said Dan Goldstein, Senior Vice President of Marketing and Communications, AVIXA. “TIDE is a great forum for gaining a fresh viewpoint on the possibilities of AV technology. The conference will help contextualize the technology that people will see while they walk the ISE trade show floor. TIDE’s innovative speakers will show how organizations are pushing the limits of technology to deliver extraordinary business results.”

The Amsterdam conference will focus on design thinking, bringing together designers, brand marketers, content creators, systems integrators, live events producers, and end users and to share their different perspectives. These innovators will demonstrate the dynamic results and incredible experiences that come from taking a closer look at the role design plays in business.

Roosegaarde and his team of designers and engineers develop smart, sustainable prototypes for the cities of tomorrow. His innovative designs include Smart Highway (roads that charge from sunlight and glow at night), Waterlicht (a virtual flood), and Smog Free Project (the largest outdoor air purifier in the world that makes jewelry from smog). Roosegaarde has been honored with several awards for design and creativity, including the London Design Innovation Medal and the World Technology Award. He was also selected by Forbes and GOOD 100 as a creative change maker. Roosegaarde travels the world sharing his visionary ideas at conferences, such as TED and Design Indaba.

The opening keynote will be followed by a series of fast-paced talks and panel discussions, breakout sessions and workshops, and networking opportunities.TIDE will conclude with a closing keynote speaker, soon to be announced, followed by a cocktail reception.

TIDE’s moderator for the day Kevin Jackson is editor-and-chief of Live magazine and an influential marketer who has worked with some of the world’s most respected marketing services groups and live-event agencies. Jan-Erik Baars, head of the Design Management program at the University of Applied Science in Lucerne, Switzerland, will join the event to share his expertise on design thinking and lead a workshop on how his principles can be applied. Other speakers include Pedro Gadanho, Director of MAAT, the new Museum of Art, Architecture, and Technology in Lisbon, and Julien Le Bas, Senior Vice President and Executive Creative Director for Jack Morton Worldwide.

TIDE’s Global Partners Biamp and Nureva sponsor AVIXA’s TIDE conference program.

More speakers and session topics will be published as they are confirmed. After ISE, TIDE will make its next appearance on June 5 at InfoComm 2018 in Las Vegas.

TIDE’s early bird registration rate of €650 – a nearly 50 percent savings from onsite registration – is available until Jan. 8. To register, visit avixa.org/TIDE-Register. Learn more about TIDE at iseurope.org/TIDE

About AVIXA

AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 5,400 members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and the leading resource for AV standards, certification, training, market intelligence and thought leadership. Additional information is available at avixa.org.

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