TECHNOLOGY. INNOVATION. DESIGN. EXPERIENCE.

  • 5 FEB 2018              OKURA HOTEL AMSTERDAM
  • 5 JUNE 2018           PARK MGM LAS VEGAS

hero

Las Vegas Program

Loading
05 Jun 2018
    • Plenary
    Presidio Ballroom
    Events are – and always have been – capable of changing the world. In his short presentation Kevin will show you how and why that happens. And more importantly he will show you how with a slight shift in perspective and priorities your events can change your world.
    • Plenary
    Presidio Ballroom
    We have incredible connective technologies at our fingertips. But we too often use this technology to drive ourselves deeper into our own communities. How can we use technology to connect human beings who might not otherwise meet? How do we think about human-centric design from the perspective not just of individuals, but also of diverse human communities? This talk will open up a new way of thinking about how AV technology can change the world.
    • Plenary
    Presidio Ballroom

    Do you ever wish there was a formula you could use to improve your audiovisual design for the people who use it? Well, there is!

    In this talk I’ll introduce you to Human-centered Design, a framework for identifying and designing solutions for the people who use your products. You’ll learn how this approach can be leveraged to create solutions that resonate with your users, drive engagement and adoption, and ultimately deliver more meaningful experiences.

    Human-centered Design is a design process that puts the user experience at the center of your design decisions. This framework includes tools to help you understand your users’ needs, generate ideas on how to solve them, test out prototypes of your solution with the people you’re designing for, and eventually get your innovative product out into the world.

    • Plenary
    Presidio Ballroom

    It is no secret that our addiction to mobile devices is out of control. 50% of teens say they're addicted to smartphones. 80% of teens admit to checking their phones at least once an hour. The problem is so bad that one entrepreneur designed a pouch that disables phones in public spaces which has been deployed at hundreds of schools across the United States.

    The smart home promised to free us from our phones by allowing us to request anything from the internet with our voice and while the industry has seen explosive growth over the last decade the vast majority of us still default to our phones to accomplish most everyday tasks. However, all of this is changing. Recent advancements in computer vision, sensor technology and artificial intelligence are helping the objects and environments around us better anticipate and respond to our needs like never before. Experiments like Amazon Go are literally making the technology disappear before our eyes while helping to bring the notion of “connected architecture” into the mainstream. As technology continues to evolve, decrease in cost and physical size and become accessible to more and more people we must ask: where exactly should it live in the fabric of our lives?

    This talk will explore the psychological, social and physical impact screen-based technologies are having on society and attempt to answer the question: Can the next generation of connected environments finally free us from our addiction to screens and bring us back into the real world?

    • Breakout
    Balboa
    Shared_Studios has connected 150,000+ strangers from around the world through Portals — immersive AV environments. People have written thousands of pages about how powerful the experience was for them — how they felt like they were “breathing the same air” as someone in an identical space somewhere else on Earth. In this panel, the Shared_Studios team will discuss what it has learned about how to make people feel comfortable, and connected, through videoconferencing.
    • Breakout
    Griffith 7

    A hands-on workshop led by experts in the field, participants will leave with a real-world understanding of the fundamentals of human-centered design. During this interactive session participants will work in teams to apply the principles of human-centered design to solve a common problem. At the end of the session each table will share ideas on how they can implement this approach in their own work.

    After this workshop, participants will be able to:

    • Advocate and build-in support for user-centered design with stakeholders
    • Apply research methods for identifying problem spaces
    • Use ideation techniques that go beyond brainstorming to help find innovative solutions
    • Conduct rapid prototyping to gather user feedback and inform design decisions
    • Use iterative approaches to keep improving design solutions
    • Leave with ideas on how to apply human-centered design fundamentals to your work
    • Breakout
    Griffith 5 & 6

    Unveiled less than a year ago, Nike’s New York headquarters (NYHQ) will serve as the company’s hub for New York City and the Eastern United States. Designed by Nike’s Workplace Design + Connectivity (WD+C) team in partnership with Studios Architecture, the new offices take up nearly 150,000 square feet across six floors of an office tower in Midtown Manhattan. The space includes open-office areas, workout areas, a basketball court that accommodates 400 spectators, and a terrace featuring the Nike “Swoosh” planted with Sedum. Incorporated into these facilities are numerous AV systems, designed to support the overall objective of impressing buyers and helping to shape the way the brand is perceived around the world. Come hear Kevin Potts of Coherent Design and Aaron McArdle of RoomReady talk about the contribution AV systems made to the project, and how they were utilized to support Nike’s business objectives. Kevin and Aaron, together with Margot Douaihy and a special video interview from John Shipman of Nike, will explore the important role AV played in this ambitious project.

    • Plenary
    Presidio Ballroom

    In the 20th century, entertainment experienced four major technology disruptions that created new pathways for content delivery (radio, motion pictures, television & the internet). But these pathways also created new ways to imagine content creation. Content creators have always been concerned about audiences (mostly, how big they are), but rarely did they view the audience as a ‘customer’. Customers are harder to please than audiences. They want more than great content. They demand personalized content and access to that content that is 100% on their terms. The what and the how of entertainment is how customers understand and define an experience.

    Content has always been the domain of the artist. But customer experience is the domain of the designer, and increasing, the data scientist. What does the future look like at the intersection of these creative and scientific endeavors? And what are the disruptions of the future that will shape their relationship?

    • Plenary
    Presidio Ballroom
    What does the future of design look like, and what does that mean for the future of the AV industry? How will emerging technologies such as AI and machine learning affect design overall, and more specifically, within the AV context? What ideas from design can be most effectively utilized by the AV community? This panel will explore the forces influencing the trajectory of design, and what this means for the AV industry.
    • Plenary
    Presidio Ballroom
    For many tech companies, the digital experience is the product. But Uber’s technology serves a different experience: one that surrounds the movement of people and things in the physical world. In this discussion, we will explore some of the ways our Brand and AV Teams are addressing the constraints and challenges of being the largest physical digital company in the world. We will explore a range of current and future projects aimed at creating positive brand impressions for our Driver-Partners, our Riders and Employees.
    • Plenary
    Presidio Ballroom
    As designers of experiences, what can we learn from theme parks, museums and corporate environments? While seemingly disparate in function, these spaces should have more in common than you might think. Chad Hutson from creative agency Leviathan dives into how each space can be improved through the balances of fun, learning and engagement, as well as technology, creativity and purpose.
    • Breakout
    Griffith 7
    When the Lighthouse for the Blind and Visually Impaired planned their new 40,000 square feet Market Street offices in San Francisco, they knew that they wanted a facility with a high standard of AV technology.  Moreover, they wanted a single system that users with any level of vision could operate.  The Lighthouse, Arup, and BBI Engineering worked together in an iterative, user-driven design process to create a tactile interface and integrated AV system that is a model in accessibility and usability.  In this session the core team members will share their interface and some of the valuable lessons they learned about universal design through the user-centered process.
    • Breakout
    Griffith 7

    How can the latest research in brain science be used to improve engagement, connection and outcomes at events?  Neuroscaping is the art of integrating neuro-design techniques to event design – combining science with insight to reimagine how live experiences are produced.   Harnessing untapped human potential and uncovering missed opportunities to connect.  

    What will you leave with? An understanding of why we must approach events with greater insight into the human mind. How the art of Neuroscaping can help us access the minds of our audiences in order to achieve better outcomes.  The role technology can play in influencing behaviors.
    • Breakout
    Balboa

    Come experience the power of the Portal_Project by connecting with the San Pedro Sula_Portal, located on the regional campus of the National Autonomous University of Honduras (UNAH) in San Pedro Sula, the industrial capital of Honduras. UNAH is the leading institution of higher education in the country and maintains a strong commitment with Honduran academy, research, science, culture and development. The Portal is run by the Organization for Youth Empowerment (OYE), a youth development NGO located in the nearby city of El Progreso. OYE is dedicated to educate, empower and engage disadvantaged youth to break the cycle of poverty and become agents of change in their homes, schools and communities.

testimonial

  • “Consumers are used to technology being woven seamlessly into their everyday lives, and it’s time for event designers to adopt the same mindset when creating experiences.”
    BizBash
  • “What TIDE added to InfoComm was context, much needed context. What’s the point of all this technology? This, surely, is what our industry is about. Using technology to provide engaging and memorable experiences.”
    Blooloop
  • “The TIDE Conference served up waves upon waves of gems, from fantastic speaker presentations and workshops.”
    TIDE 2017 Attendee
  • “The speakers were consistently excellent, with each presentation offering a unique and interesting perspective.”
    Attractions Management
  • What an industry parallel! @Pixar is great story teller first and animator second. Lesson for #avtweeps #TIDEConference #truth
    Jeff Day @jdaybwt

 

TIDE GLOBAL PARTNERS

HIDE CONTENT

biamp

nureva logo

samsung