• 5 FEB 2018              OKURA HOTEL AMSTERDAM



Beau Lotto

beau lotto

Dr. Beau Lotto is a globally renowned neuro-scientist as well as Founder and CEO of Lab of Misfits Studio, the world’s first neuro-design studio. The lab creates unique real-world ‘experiential-experiments’ that places the public at the center of the process of discovery. By spanning social and personal boundaries between people, brands, and institutions, the Lab’s aim is to create, expand and apply their insights into what it is to be a perceiving human.

Lotto’s ambitious ideas about the relevance of science to ordinary people have taken him to places where few other scientists have ventured – including into exhibition space inside the world’s best-known Science Museum, in London, where Lab of Misfits was resident from 2010–12. While at the museum, Lab of Misfits pushed public engagement in science to new levels by involving the public directly in experiments. Lotto’s education programme led to the publication of the first-ever, peer-reviewed scientific paper written by schoolchildren.

Lotto is currently a Professor at University London Goldsmiths College and a Visiting Scholar at NYU.

In 2017, Lotto published his first major book, Deviate: The Science of Seeing Differently. He draws on over two decades of pioneering research to explain that our brain hasn’t evolved to see the world accurately.

Rana June

rana june

Rana June works at the intersection of data, art, and analysis as the founder and CEO of Lightwave. As a technologist, she bridged the divide between wearable technology and next-generation sentiment analytics by building Lightwave, an interactive biometric data platform.

As an artist, she defined the space for iPad music production and performance as “the iPad DJ.” She has performed more than 200 concerts for nearly 100,000 attendees and has been the headlining artist at events such as the White House Correspondents’ Dinner, Apple’s World Wide Developers Conference, TED, and the X Prize Foundation.

June is also the author of the book Mobilize, which examines the first 500 days of the App Store and Apple's mobile success.


  • “Consumers are used to technology being woven seamlessly into their everyday lives, and it’s time for event designers to adopt the same mindset when creating experiences.”
  • “What TIDE added to InfoComm was context, much needed context. What’s the point of all this technology? This, surely, is what our industry is about. Using technology to provide engaging and memorable experiences.”
  • “The TIDE Conference served up waves upon waves of gems, from fantastic speaker presentations and workshops.”
    TIDE 2017 Attendee
  • “The speakers were consistently excellent, with each presentation offering a unique and interesting perspective.”
    Attractions Management
  • What an industry parallel! @Pixar is great story teller first and animator second. Lesson for #avtweeps #TIDEConference #truth
    Jeff Day @jdaybwt





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