Dr. Beau Lotto is a globally renowned neuro-scientist as well as Founder and CEO of Lab of Misfits Studio, the world’s first neuro-design studio. The lab creates unique real-world ‘experiential-experiments’ that places the public at the center of the process of discovery. By spanning social and personal boundaries between people, brands, and institutions, the Lab’s aim is to create, expand and apply their insights into what it is to be a perceiving human.
Lotto’s ambitious ideas about the relevance of science to ordinary people have taken him to places where few other scientists have ventured – including into exhibition space inside the world’s best-known Science Museum, in London, where Lab of Misfits was resident from 2010–12. While at the museum, Lab of Misfits pushed public engagement in science to new levels by involving the public directly in experiments. Lotto’s education programme led to the publication of the first-ever, peer-reviewed scientific paper written by schoolchildren.
Lotto is currently a Professor at University London Goldsmiths College and a Visiting Scholar at NYU.
In 2017, Lotto published his first major book, Deviate: The Science of Seeing Differently. He draws on over two decades of pioneering research to explain that our brain hasn’t evolved to see the world accurately.