TECHNOLOGY. INNOVATION. DESIGN. EXPERIENCE.

  • 5 FEB 2018              OKURA HOTEL AMSTERDAM
  • 5 JUNE 2018           PARK MGM LAS VEGAS

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Kevin Jackson

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Kevin Jackson

Kevin Jackson

Creative Director, The Experience Is The Marketing

A long-standing disruptor and thought-leader, Kevin has been an influential player with some of the world’s most respected marketing services groups, including Interpublic, Grey, Saatchi, and then in the live space with Jack Morton and George P Johnson.

His second book There Is No Such Thing As Sales (everything you know is wrong) points the way to a new understanding of the relationship between company and customer and how emotion drives every purchase.

As Kevin says, "Great communication used to be about what you said to people, now it’s what you DO for people. Involving them in the story is fundamental.’ 

Sessions

testimonial

  • “Consumers are used to technology being woven seamlessly into their everyday lives, and it’s time for event designers to adopt the same mindset when creating experiences.”
    BizBash
  • “What TIDE added to InfoComm was context, much needed context. What’s the point of all this technology? This, surely, is what our industry is about. Using technology to provide engaging and memorable experiences.”
    Blooloop
  • “The TIDE Conference served up waves upon waves of gems, from fantastic speaker presentations and workshops.”
    TIDE 2017 Attendee
  • “The speakers were consistently excellent, with each presentation offering a unique and interesting perspective.”
    Attractions Management
  • What an industry parallel! @Pixar is great story teller first and animator second. Lesson for #avtweeps #TIDEConference #truth
    Jeff Day @jdaybwt

 

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