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The Science Behind Better Event Design

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The Science Behind Better Event Design

05-Feb-2018
Plenary

How can the latest research in brain science be used to improve engagement, connection and outcomes at events?  Neuroscaping is the art of integrating neuro-design techniques to event design – combining science with insight to reimagine how live experiences are produced.   Harnessing untapped human potential and uncovering missed opportunities to connect.  

What will you leave with?   An understanding of why we must approach events with greater insight into the human mind.   How the art of Neuroscaping can help us access the minds of our audiences in order to achieve better outcomes.  The role technology can play in influencing behaviors.

Speakers
Ben Moorsom, President and Creator of Neuroscaping - Debut Group

testimonial

  • “Consumers are used to technology being woven seamlessly into their everyday lives, and it’s time for event designers to adopt the same mindset when creating experiences.”
    BizBash
  • “What TIDE added to InfoComm was context, much needed context. What’s the point of all this technology? This, surely, is what our industry is about. Using technology to provide engaging and memorable experiences.”
    Blooloop
  • “The TIDE Conference served up waves upon waves of gems, from fantastic speaker presentations and workshops.”
    TIDE 2017 Attendee
  • “The speakers were consistently excellent, with each presentation offering a unique and interesting perspective.”
    Attractions Management
  • What an industry parallel! @Pixar is great story teller first and animator second. Lesson for #avtweeps #TIDEConference #truth
    Jeff Day @jdaybwt

 

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