Space As a Means of Communication
Some experiences we’ll remember for decades, while others will expire instantaneously. Brands seeking to understand why are building engaging narratives in space which can shape our thoughts, emotions and behaviors, even constituting a sense of our identity. After designing and building up experiential spaces globally, we see the emergence of space as an invisible interface that can influence mindset and behavior and even remake company culture. Christopher Schutte of DGI will talk about how space transforms communication for his clients including PepsiCo and 3M.