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Space As a Means of Communication

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Space As a Means of Communication

05-Feb-2018
Breakout

Some experiences we’ll remember for decades, while others will expire instantaneously. Brands seeking to understand why are building engaging narratives in space which can shape our thoughts, emotions and behaviors, even constituting a sense of our identity. After designing and building up experiential spaces globally, we see the emergence of space as an invisible interface that can influence mindset and behavior and even remake company culture. Christopher Schutte of DGI will talk about how space transforms communication for his clients including PepsiCo and 3M.

Speakers
Christopher Schutte, Director of Experiential Spaces - Design Group Italia

testimonial

  • “Consumers are used to technology being woven seamlessly into their everyday lives, and it’s time for event designers to adopt the same mindset when creating experiences.”
    BizBash
  • “What TIDE added to InfoComm was context, much needed context. What’s the point of all this technology? This, surely, is what our industry is about. Using technology to provide engaging and memorable experiences.”
    Blooloop
  • “The TIDE Conference served up waves upon waves of gems, from fantastic speaker presentations and workshops.”
    TIDE 2017 Attendee
  • “The speakers were consistently excellent, with each presentation offering a unique and interesting perspective.”
    Attractions Management
  • What an industry parallel! @Pixar is great story teller first and animator second. Lesson for #avtweeps #TIDEConference #truth
    Jeff Day @jdaybwt

 

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