The Interplay of Creativity and Commerce
A Conversation with Deborah Armstrong, Pedro Gadanho and Julien Le Bas. Moderated by Kevin Jackson.
The AV Industry has always worked closely with artists, bringing form and function to their creative vision using technology, whether it be on a theater stage, a global rock tour, or in the lobby of an office building.
We are now seeing new wave and installation artists using AV technology in ways that propel innovation. How can we embrace and define the role of the artist, ensuring their artistic independence, while still ensuring that the art can sustain itself?
Where does the role of the artist end and the technologist begin?