TECHNOLOGY. INNOVATION. DESIGN. EXPERIENCE.

  • 5 FEB 2018              OKURA HOTEL AMSTERDAM
  • 5 JUNE 2018           PARK MGM LAS VEGAS

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TIDE Conference

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The Interplay of Creativity and Commerce

05-Feb-2018
Plenary

A Conversation with Deborah Armstrong, Pedro Gadanho and Julien Le Bas. Moderated by Kevin Jackson.

The AV Industry has always worked closely with artists, bringing form and function to their creative vision using technology, whether it be on a theater stage, a global rock tour, or in the lobby of an office building. 

We are now seeing new wave and installation artists using AV technology in ways that propel innovation. How can we embrace and define the role of the artist, ensuring their artistic independence, while still ensuring that the art can sustain itself?

Where does the role of the artist end and the technologist begin?

Chairperson
Kevin Jackson, Creative Director - The Experience Is The Marketing
Speakers
Deborah Armstrong, Director & Founder - Strong & Co.
Julien Le Bas, SVP, Executive Creative Director - Jack Morton Worldwide
Pedro Gadanho, Director - MAAT

testimonial

  • “Consumers are used to technology being woven seamlessly into their everyday lives, and it’s time for event designers to adopt the same mindset when creating experiences.”
    BizBash
  • “What TIDE added to InfoComm was context, much needed context. What’s the point of all this technology? This, surely, is what our industry is about. Using technology to provide engaging and memorable experiences.”
    Blooloop
  • “The TIDE Conference served up waves upon waves of gems, from fantastic speaker presentations and workshops.”
    TIDE 2017 Attendee
  • “The speakers were consistently excellent, with each presentation offering a unique and interesting perspective.”
    Attractions Management
  • What an industry parallel! @Pixar is great story teller first and animator second. Lesson for #avtweeps #TIDEConference #truth
    Jeff Day @jdaybwt

 

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