Technology. Innovation. Design. Experience.

Technology. Innovation. Design. Experience.

TIDE is where technology and creativity meet. Co-located with the InfoComm 2020 show, TIDE is the perfect place to find ideas and inspiration, before you hit the InfoComm Exhibit Hall to find the technology that will make your vision a reality.
Co-Located with InfoComm 2020

Co-Located with InfoComm 2020

TIDE happens during InfoComm 2020, the largest event for the audiovisual technologies that create exceptional experiences.

Experience Design + Real-Time Generative Media

Providing an in-depth analysis and critique of the experiential and immersive design process, TIDE is a bridge between the emerging field of real-time interactive media and AV installation.

TIDE features speakers from some of the most cutting-edge and creative firms working today.

Check out work from Slanted Studios





What is Tide

What is Tide


  • How Much LED is Too Much LED?

    Tuesday, January 28, 2020 by Brad Grimes

    Everything that makes LED great can also be its potential downside. While dynamic, LED could easily be overused or used without regard for several important factors, not the least of which is the content it displays.


  • No Islands in This (Work)stream

    Monday, January 27, 2020 by Brad Grimes

    Analysts have coined the phrase “workstream collaboration” to describe an ecosystem of content, workspaces, technologies, and processes that create a persistent, collaborative environment.

  • The integration of custom digital canvases and artistic audiovisual effects into physical and architectural design transforms how people connect with the space and with each other, producing a new kind of relationship between people and their environment.

  • How Technology Adds More Life to Work-Life Balance

    Monday, January 27, 2020 by Kirsten Nelson

    Adding lighthearted and personal options in the office is a productivity enhancement. And there are metrics to prove it. New research, and human-centric analytics like the WELL Building Standard, can rate how well work is balancing with life in any office.

  • Inertia of the Workplace

    Monday, January 27, 2020 by Mark Coxon
    The problem with many AV designs is that they’re created in a vacuum. Designers rarely meet those using the systems. Therefore, as designers, we should observe the existing users in their day-to-day roles and then identify opportunities for technology.
  • The Mixed Reality of Retail Today: The Possibilities of AR & VR

    Tuesday, November 26, 2019 by Chuck Palmer

    Virtual Reality is an oxymoron.  There is reality and there is not. The possibilities of augmented reality and virtual reality lie in the infinite continuum between what is real and what is not. 

  • Engineering Experiences | Inside the Gensler Experience Index

    Tuesday, September 17, 2019 by Cindy Davis
    Global design and architecture firm, Gensler, has published its findings of a multi-year research effort to identify and quantify the factors of design that impact the human experience.
  • Envisioning the Future: Experiential Workspace Case Study

    Tuesday, September 17, 2019 by Kirsten Nelson

    Whether the objective is team-building, a product launch or a serious, heads-down strategy session, many companies are using off-site meetings to deliver fresh ideas.