Technology. Innovation. Design. Experience.

Technology. Innovation. Design. Experience.

TIDE is where technology and creativity meet and is the perfect place to find ideas and inspiration. Stay tuned for more information on future TIDE events.


  • Big Architecture Invests in the Future of Experience Design

    Tuesday, March 24, 2020 by Kirsten Nelson

    The built environment is telling new stories today, and those require the thoughtful integration of AV, lighting and control technology.

  • Meet Emily Conrad, Co-Founder of Tessellate Studio. She draws upon her expertise in technology to create rich, meaningful experiences that educate and leave a lasting impact.

  • Meet Noah Waxman of Cactus

    Tuesday, March 10, 2020

    Noah Waxman co-founded Cactus, where he steers a team that integrates digital technology into design. In a rapidly changing cultural shift from analog to digital, Waxman is at the forefront of a new age in interiors.

  • Immersive AV Meets the Built Environment at TIDE 2020

    Wednesday, March 04, 2020 by Kirsten Nelson

    TIDE 2020 will be a new half-day program focused on the collaborative ties between media architecture and AV installation. On stage at this TIDE, leading experiential designers will explore the creative and technical inner workings of how these eye-catching installations are realized.

  • 5 Ways to Design for Greener Digital Signage

    Wednesday, March 04, 2020 by Brad Grimes

    Digital signage is a valuable technology tool for helping companies, organizations, and individuals create better outcomes, but it also consumes precious energy and leaves a footprint. Starting with commonsense measures, everyone involved can insist on digital signage designs that help preserve natural resources.

  • Arup’s Gideon D’Arcangelo, who joined the firm in 2019 to head up the experience design practice, discusses family, stories, and the responsibility inherent in shaping new technologies. 
  • How Much LED is Too Much LED?

    Tuesday, January 28, 2020 by Brad Grimes

    Everything that makes LED great can also be its potential downside. While dynamic, LED could easily be overused or used without regard for several important factors, not the least of which is the content it displays.


  • No Islands in This (Work)stream

    Monday, January 27, 2020 by Brad Grimes

    Analysts have coined the phrase “workstream collaboration” to describe an ecosystem of content, workspaces, technologies, and processes that create a persistent, collaborative environment.