TECHNOLOGY. INNOVATION. DESIGN. EXPERIENCE.

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Press Releases

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Brad Grimes
Senior Director of Communications, AVIXA
bgrimes@avixa.org
+1 703.277.6753

iLuminate’s Miral Kotb Joins the TIDE Conference at InfoComm 2019 to Discuss Combining Technology With Performance Art

FAIRFAX, VA – May 14, 2019 – Miral Kotb, founder of entertainment technology company iLuminate, will offer the afternoon keynote at AVIXA’s TIDE Conference in Orlando, Fla., on June 11. Kotb will share how her personal journey as a software developer and dancer led her to create iLuminate, which combines dance, technology, and light to deliver a unique audience experience.

Now in its third year, TIDE is a conference for creators ― from design, integration, live events, architecture, and brand experience ― who are shaping the future of integrated experiences. TIDE takes place during InfoComm 2019.

“Co-inspiration is so exciting because we find new respect for what other people do,” said Kotb. “A dancer can meet a software developer and think, ‘Oh, it's all PC. I don't get it,’ and they might go their own way. But we force people from very different backgrounds together. We bring costume designers, dancers, engineers, and others to work closely together to create an unforgettable experience for the audience.”

Kotb received a degree in Computer Science from Columbia University while honing her dance skills in New York City. In 2009, she combined those two passions to create iLuminate, which mixes wearable LED technologies with choreography performed in the dark to create interactive audience experiences. iLuminate took viewers by storm in 2011 when America voted it to be one of the finalists on the hit television show America’s Got Talent. Kotb has programmed iLuminate's technology for Grammy-winning musicians Christina Aguilera, The Black Eyed Peas, and Death Cab for Cutie, and shows such as Dancing with the Stars and the American Music Awards.

Also joining the lineup of TIDE speakers is Trey Courtney, Chief Product Officer for Mood Media, an in-store media solutions company. Courtney will explore how engaging sight, sound, scent, systems, and social sharing heightens the customer experience. Prior to Mood Media, Courtney worked in a variety of product management and professional service roles at companies like Accenture and eBay.

Bart Kresa, Master Projection Designer and Founder of BARTKRESA studio, will provide the TIDE audience with a deep dive into the process of transforming the iconic Space Shuttle Endeavor and surrounding pavilion into King Tut’s tomb through the magic of projection mapping. He will share insights from the creative process; technical requirements for mapping short-term, live experiences; and how the two seemingly opposing forces of creative and technical come together.

TIDE will also feature a panel discussion about the science and creativity of surface haptics, which bring programmable textures and feelings to physical surfaces including digital displays. The panel will examine how surface haptics can cultivate a heightened level of engagement by connecting through a new dimension. Margot Douaihy, Editor-at-Large of AV Technology, will moderate the panel of experts, which include David Anderson, President and CEO of Mimo Monitors; Tosh Chiang, Manager of Exhibits & Electronics Engineering for the California Academy of Sciences; Ed Colgate, Co-Founder of Tanvas; and Gilad Kat, P&G Europe Communication Planning Director for Mediacom Tel-Aviv.

“TIDE is a forum for sharing and absorbing ways to think differently about designing experiences,” said Jeff Day, President of North of 10 Advisors and moderator for TIDE. “We’re bringing together talent from diverse walks of life that exemplify how to use technology for unique applications to create something spectacular. We want attendees to arrive with an open mind and leave excited to take chances in their creative endeavors.”

For the full list of speakers and sessions, and to register, visit tideconference.com.

TIDE is supported by Platinum Sponsors Mimo Monitors and Panasonic. InfoComm 2019 is sponsored by Presenting Show Partner Samsung, Strategic Show Partners Blackmagic Design and Crestron, and Supporting Show Partners Epson and Maxell Corporation of America.

About AVIXA

AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 11,400 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit avixa.org.

About InfoComm

InfoComm is the largest technology exhibition and conference in North America focused on the pro-AV industry. The exhibition currently ranks as the 30th largest in the United States according to Trade Show News Network and 28th largest in the United States by Trade Show Executive. InfoComm is part of a global alliance of trade shows, produced by AVIXA and its partners, including Integrated Systems Europe, Beijing InfoComm China, Chengdu InfoComm China, InfoComm India, InfoComm Southeast Asia, InfoComm Brasil, InfoComm Colombia, InfoComm México, Integrated Systems Russia, and Integrate.

Best-Selling Author Srinivas Rao to Headline TIDE Conference at InfoComm 2019

FAIRFAX, VA – March 4, 2019 – Srinivas Rao, best-selling author and host of popular podcast The Unmistakable Creative, will headline AVIXA’s TIDE (Technology. Innovation. Design. Experience.) conference at InfoComm 2019 in Orlando, Florida.

On June 11 at the Orange County Convention Center, the day before the InfoComm floor opens, Rao will join a speaker lineup of designers, brand marketers, architects, integrators, and live events producers who will share their perspectives on the role audiovisual technology plays in different environments to elevate experiences.

Srinivas Rao is the host and founder of the podcast The Unmistakable Creative, where he has interviewed more than 700 people from every walk of life imaginable. Today the show has over 500 five-star reviews on iTunes. Rao is also a Wall Street Journal best-selling author of three books: An Audience of One: Reclaiming Creativity for Its Own Sake, Unmistakable: Why Only is Better Than Best, and The Art of Being Unmistakable. He writes and speaks about how organizations and individuals can increase their productivity and stand out in a sea of sameness by expressing their creativity.

“We live in a world where every individual and organization has a microphone,” said Rao. “When a business doesn't understand or can't articulate their unique value proposition, they will drown in a sea of noise. The temptation is to look at competitors. But mimicry is a short-term fix that will make your products and services obsolete in the long run. At TIDE, we’ll uncover what makes an organization truly unique and develop the mindset required to take creative risks that lead to innovative products and services.”

“I’m excited to bring TIDE back to Orlando for its third year at InfoComm,” said Annette Robertson, Director of Content Development, AVIXA. “This year TIDE will examine the nature of designing experiences and the impact AV can have. Experience means different things to users, brands, and technologists. We’ll explore each of those meanings at TIDE with speakers who have created experiences for brands like Aloft, eBay, Forever 21, PNC, and Sephora. We want attendees to leave the conference feeling inspired, open-minded, and eager to explore the possibilities of AV.”

The keynote presentation will complement a series of fast-paced talks and panel discussions, breakout sessions, workshops, and networking opportunities. To learn more about the TIDE conference and to register, visit tideconference.com.

TIDE is supported by Platinum Sponsor Panasonic. InfoComm 2019 is sponsored by Presenting Show Partner Samsung, Strategic Show Partners Blackmagic Design and Crestron, and Supporting Show Partner Epson.

About AVIXA

AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 5,400 members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and the leading resource for AV standards, certification, training, market intelligence and thought leadership. Additional information is available at avixa.org.

Neuroscientist Dr. Beau Lotto and Creative Technologist Rana June

to Headline TIDE Conference at InfoComm 2018

keynotes

FAIRFAX, VA – March 29, 2018 – Neuroscientist Dr. Beau Lotto and pioneering creative technologist Rana June will headline AVIXA’s TIDE (Technology. Innovation. Design. Experience.) conference at InfoComm 2018 in Las Vegas.

On June 5 at the Park MGM Las Vegas, the day before the InfoComm floor opens, Lotto and June will join a lineup of innovative minds to explore the creative forces shaping the AV industry. The conference will focus on human-centered design, an approach that considers the human perspective throughout every step of the design process. Understanding the human mind and body can help create AV technology solutions that resonate with users, driving engagement and adoption, and ultimately delivering meaningful solutions. The event will bring together designers, brand marketers, architects, integrators, and live events producers to share their different viewpoints.

“We’re excited to bring the TIDE conference back to our InfoComm show — this time in Las Vegas,” said Dan Goldstein, Senior Vice President of Content and Communications, AVIXA. “We want attendees to take a step back from their day-to-day way of thinking about technology. Listening to innovators on stage and seated next to them will open their minds to new possibilities. Starting off the week with the TIDE conference will have people looking at the technology spanning the InfoComm trade show floor in a whole new light.”

Kicking off the conference is Dr. Beau Lotto, a globally renowned neuroscientist and founder and CEO of Lab of Misfits Studio, the world’s first neuro-design studio. The lab creates unique real-world “experiential-experiments” that place the public at the center of the process of discovery. By spanning social and personal boundaries among people, brands, and institutions, the Lab’s aim is to create, expand, and apply their insights into what it is to be a perceiving human. In 2017, Lotto published his first major book, Deviate: The Science of Seeing Differently, examining how disruption leads us to create and innovate.

“What is core to design? Perception,” Lotto said. “Perception underpins everything we think, feel, know, and believe. It explains why we do what we do, when we do it, from the styles of clothes we choose to those we trust. Perception explains why successful design decreases uncertainty. Without this understanding, design fails to foster the level of value and meaning that is essential for success.”

Pioneering creative technologist Rana June will deliver TIDE’s afternoon keynote presentation. Over the past 10 years, her technology initiatives have spanned from large-scale data analytics programs to site-specific multimedia installations translating physiological data into richly expressive visuals. Her work leverages biometric data to examine the spectrum of human emotion and transforms them into experiential artworks. In 2012, June founded biometrics company Lightwave, which has been recognized internationally for measuring the energy of large-scale events, including Wimbledon and the NCAA Men’s Basketball Championships and for bringing emotion tech to brands, such as Pepsi, Jaguar, Chanel, and Procter & Gamble.

The keynotes will complement a series of fast-paced talks and panel discussions, breakout sessions, workshops, and networking opportunities.

To learn more about the TIDE conference in Las Vegas and to register, visit http://tideconference.com/las-vegas.

TIDE Global Partners Biamp, Nureva, and Samsung provide support for the 2018 global TIDE program. Sponsors for TIDE at InfoComm 2018 in Las Vegas include LG and Peerless-AV.

InfoComm 2018 is sponsored by Presenting Show Partner Samsung, Strategic Show Partners Blackmagic Design and Crestron, and Supporting Show Partners LG and Lifesize.

Images

Beau Lotto

Rana June

About AVIXA

AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 5,400 members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and the leading resource for AV standards, certification, training, market intelligence and thought leadership. Additional information is available at avixa.org.

Artist, Designer Monika Bielskyte Joins TIDE Conference at Integrated Systems Europe 2018

FAIRFAX, VA – DEC. 6, 2017 – Artist and designer Monika Bielskyte will join AVIXA’s TIDE conference at Integrated Systems Europe (ISE) 2018 in Amsterdam as the closing keynote speaker. On Feb. 5, the day before the ISE show floor opens, Bielskyte will join a roster of influential innovators, designers, and marketers at Hotel Okura Amsterdam to explore the creative forces shaping the AV industry.

Bielskyte creates future-world prototypes for the entertainment industry, technology companies, and cities. A large part of her time is devoted to research and strategy in the immersive media technology space (augmented, mixed, and virtual reality). Her clients include Hollywood production companies Ridley Scott Associates, Universal, and Dreamworks; technology giants CERN, Intel, and Google; design companies Rick Owens and Aston Martin; and the United Arab Emirates government.

Bielskyte will bookend the conference that kicks off with opening keynote speaker Daan Roosegaarde, an internationally acclaimed creative thinker and founder of Studio Roosegaarde. His firm develops projects that explore the relationship between people, technology, and space.

The TIDE conference in Amsterdam will focus on design thinking, bringing together designers, brand marketers, content creators, systems integrators, live events producers, and end users to share their different perspectives. These innovators will demonstrate the dynamic results and incredible experiences that come from taking a closer look at the role design plays in business.

Also joining the TIDE conference is Ben Moorsom, President and Chief Creative Officer of Debut Group, a marketing agency focused on experiential training, event production and communications consulting. Moorsom is transforming the way companies communicate by drawing upon research in the fields of neuroscience and human psychology.

The current lineup of TIDE speakers includes:

  • Jan-Erik Baars, Head of the Design Management Program at the University of Applied Science
  • Monika Bielskyte, Artist and Designer
  • Pedro Gadanho, Director of MAAT, the new Museum of Art, Architecture
  • Kevin Jackson, Marketer and Editor-and-Chief of Live Communication Magazine
  • Julien Le Bas, Senior Vice President and Executive Creative Director for Jack Morton Worldwide
  • Ben Moorsom, President and Chief Creative Officer of Debut Group
  • Daan Roosegaarde, Founder of Studio Roosegaarde

 

Kevin Jackson will host the day, ensuring a fast-paced and interactive experience for TIDE attendees. In roles with some of the world’s most-respected marketing services groups and live-event agencies, Jackson has worked with a wide range of clients from Adidas to Zumba.

“Corporate growth starts with personal growth — to be constantly learning and seeing the world through new eyes, to network with stimulating people, to make new connections, to be inspired by new thinking, and to allow the energy created to move you into new channels,” said Jackson. “This is what TIDE offers — design thinking, moving people to think, and then to act. At its heart, design thinking is applied creativity. Designers — indeed all of us in the live-experience industry — are creative problem-solvers, and to have the best and the brightest on stage in Amsterdam is an opportunity that no one should pass up.” 

TIDE’s Global Partners Biamp and Nureva sponsor AVIXA’s TIDE conference program.

More speakers and session topics will be published as they are confirmed. After ISE, TIDE will make its next appearance on June 5 at InfoComm 2018 in Las Vegas.

TIDE’s early bird registration rate of €650 — a nearly 50-percent savings from onsite registration — is available until Jan. 8. Learn more about TIDE and register at tideconference.com/amsterdam.

About AVIXA

AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 5,400 members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and the leading resource for AV standards, certification, training, market intelligence and thought leadership. Additional information is available at avixa.org.

Dutch Artist, Innovator Daan Roosegaarde to Headline TIDE Conference at Integrated Systems Europe 2018

FAIRFAX, VA – NOV. 15, 2017 AVIXA™, the Audiovisual and Integrated Experience Association, is pleased to announce that Daan Roosegaarde, an internationally acclaimed creative thinker and founder of Studio Roosegaarde, which develops projects that explore the relationship between people, technology, and space, will keynote the TIDE conference at Integrated Systems Europe (ISE) 2018.

Set for Feb. 5 at Hotel Okura Amsterdam, the day before the ISE show floor opens, TIDE (Technology. Innovation. Design. Experience.) explores the creative forces shaping the AV industry and how AV businesses can benefit from these concepts.

“After a successful debut at InfoComm 2017 in Orlando, we’re thrilled to bring TIDE to ISE,” said Dan Goldstein, Senior Vice President of Marketing and Communications, AVIXA. “TIDE is a great forum for gaining a fresh viewpoint on the possibilities of AV technology. The conference will help contextualize the technology that people will see while they walk the ISE trade show floor. TIDE’s innovative speakers will show how organizations are pushing the limits of technology to deliver extraordinary business results.”

The Amsterdam conference will focus on design thinking, bringing together designers, brand marketers, content creators, systems integrators, live events producers, and end users and to share their different perspectives. These innovators will demonstrate the dynamic results and incredible experiences that come from taking a closer look at the role design plays in business.

Roosegaarde and his team of designers and engineers develop smart, sustainable prototypes for the cities of tomorrow. His innovative designs include Smart Highway (roads that charge from sunlight and glow at night), Waterlicht (a virtual flood), and Smog Free Project (the largest outdoor air purifier in the world that makes jewelry from smog). Roosegaarde has been honored with several awards for design and creativity, including the London Design Innovation Medal and the World Technology Award. He was also selected by Forbes and GOOD 100 as a creative change maker. Roosegaarde travels the world sharing his visionary ideas at conferences, such as TED and Design Indaba.

The opening keynote will be followed by a series of fast-paced talks and panel discussions, breakout sessions and workshops, and networking opportunities.TIDE will conclude with a closing keynote speaker, soon to be announced, followed by a cocktail reception.

TIDE’s moderator for the day Kevin Jackson is editor-and-chief of Live magazine and an influential marketer who has worked with some of the world’s most respected marketing services groups and live-event agencies. Jan-Erik Baars, head of the Design Management program at the University of Applied Science in Lucerne, Switzerland, will join the event to share his expertise on design thinking and lead a workshop on how his principles can be applied. Other speakers include Pedro Gadanho, Director of MAAT, the new Museum of Art, Architecture, and Technology in Lisbon, and Julien Le Bas, Senior Vice President and Executive Creative Director for Jack Morton Worldwide.

TIDE’s Global Partners Biamp and Nureva sponsor AVIXA’s TIDE conference program.

More speakers and session topics will be published as they are confirmed. After ISE, TIDE will make its next appearance on June 5 at InfoComm 2018 in Las Vegas.

TIDE’s early bird registration rate of €650 – a nearly 50 percent savings from onsite registration – is available until Jan. 8. To register, visit avixa.org/TIDE-Register. Learn more about TIDE at iseurope.org/TIDE

About AVIXA

AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 5,400 members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and the leading resource for AV standards, certification, training, market intelligence and thought leadership. Additional information is available at avixa.org.

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