by Margot Douaihy
The beep of an email hitting the inbox, the ping of a text message, a pop-up ad—there is no shortage of stimuli vying for our attention the digital age. But to be fully present and to immerse in an activity, place, or moment has transformative potential. Immersion has been proven to help us learn new languages more quickly, add context to concepts, and ignite curiosity. Multisensory engagement can help encode experiences even deeper in the memory banks. That’s why artists, designers, facility owners, and even the mayors of storied cities are turning to AV technologies to engage visitors, spark conversations, and encourage a reinvestment in place. Tour TIDE’s Inspired Gallery for vivid examples of immersion in action.