Gilad serves as a Regional Communication Planning Director at Mediacom as well as on WPP’s Team P&G Creative Council. He led for many years the P&G AoR at Mediacom Tel-Aviv and is also a former head of Israel’s Advertising Agencies Association’s Strategy committee.
Throughout his career Gilad guided his teams to winning multiple awards including several Golds, Silvers and Bronzes at the Festival Of Media Global, a Cannes Media Lions Grand Prix, Golds, Silvers and Bronzes, an Adweek media plan of the year award, a P&G brand building award and several other industry and client awards. He also served on the jury of numerous advertising creativity award competitions including the awarding media lions jury at Cannes in 2010.
At a younger age Gilad fronted a heavy metal band but the group broke up after just one live show so he had to choose an alternative path, married the girl next door and joined an ad agency.