Technology. Innovation. Design. Experience. News.


  • What elements of virtual interactions will we see the built environment as we re-enter the world with new standards for health and safety?
  • This episode examines how we can expand storytelling through transmedia design — telling stories using multiple mediums and reflecting multiple voices.
  • It’s time to think about the new memorable. What makes for the most successful interaction in an experience design, from a technological and a human perspective?
  • Podcast: What’s Memorable Now?

    Thursday, June 11, 2020
    TIDE Generator host Kirsten Nelson examines what makes things memorable with Paul Chavez (Arup) and Nathan Adkisson (Local Projects) 
  • In this episode of the TIDE® Generator podcast we consider two areas consistently at the forefront of engagement: museums and events.
  • Experience is not just about our brains. We experience things with our whole bodies. Physical computing allows us to address each part of the human experience.
  • The virtual show, coming to a screen near you this June 16-18,  will present sessions on how to integrate content, space, and AV tech with topics like designing contact-free building experiences, how ...
  • How Might We Support Human Connection in Virtual Places?

    Friday, May 15, 2020 by Rachel Bradshaw
    In April, AVIXA convened its first virtual Cohort Lab to explore why humans are so driven to gather in person, and how we can leverage technology to respond to those needs. At the end of the session, ...
  • Introducing TIDE® Generator from AVIXA®, a biweekly series of conversations on the built environment hosted by Kirsten Nelson.  
  • The Next Wave From TIDE

    Friday, April 17, 2020
    The in-person conference experience is on hold, but TIDE conversations will continue online starting in May.
  • Need a break from your screen? We asked TIDE speakers to tell us the top podcasts that inspire them to create, design, think, and wonder.
  • Audio Branding Helps to Define the New Virtual Era

    Friday, April 17, 2020 by Kirsten Nelson
    As podcasts and audiobooks grow in popularity, and as voice control moves from home-based digital assistants into “smart earphones”, audio is moving to the fore. the temporary elimination of physical ...
  • Make Your Virtual Event More Than Just Another Video Meeting

    Friday, April 17, 2020 by Kirsten Nelson
    Now that we watch our entire lives on screens, constantly flipping back and forth between emails, news, and social media, it’s going to take something pretty special to make us tune in for longer-form ...
  • Big Architecture Invests in the Future of Experience Design

    Tuesday, March 24, 2020 by Kirsten Nelson
    The built environment is telling new stories today, and those require the thoughtful integration of AV, lighting and control technology.
  • Meet Emily Conrad, Co-Founder of Tessellate Studio. She draws upon her expertise in technology to create rich, meaningful experiences that educate and leave a lasting impact.
  • Meet Noah Waxman of Cactus

    Tuesday, March 10, 2020
    Noah Waxman co-founded Cactus, where he steers a team that integrates digital technology into design. In a rapidly changing cultural shift from analog to digital, Waxman is at the forefront of a new a ...
  • Arup’s Gideon D’Arcangelo, who joined the firm in 2019 to head up the experience design practice, discusses family, stories, and the responsibility inherent in shaping new technologies. 
  • 5 Ways to Design for Greener Digital Signage

    Wednesday, March 04, 2020 by Brad Grimes
    Digital signage is a valuable technology tool for helping companies, organizations, and individuals create better outcomes, but it also consumes precious energy and leaves a footprint. Starting with c ...
  • Immersive AV Meets the Built Environment at TIDE 2020

    Wednesday, March 04, 2020 by Kirsten Nelson
    TIDE 2020 will be a new half-day program focused on the collaborative ties between media architecture and AV installation. On stage at this TIDE, leading experiential designers will explore the creati ...
  • How Much LED is Too Much LED?

    Tuesday, January 28, 2020 by Brad Grimes
    Everything that makes LED great can also be its potential downside. While dynamic, LED could easily be overused or used without regard for several important factors, not the least of which is the cont ...
  • Inertia of the Workplace

    Monday, January 27, 2020 by Mark Coxon
    The problem with many AV designs is that they’re created in a vacuum. Designers rarely meet those using the systems. Therefore, as designers, we should observe the existing users in their day-to-day r ...
  • How Technology Adds More Life to Work-Life Balance

    Monday, January 27, 2020 by Kirsten Nelson
    Adding lighthearted and personal options in the office is a productivity enhancement. And there are metrics to prove it. New research, and human-centric analytics like the WELL Building Standard, can ...
  • The integration of custom digital canvases and artistic audiovisual effects into physical and architectural design transforms how people connect with the space and with each other, producing a new kin ...
  • No Islands in This (Work)stream

    Monday, January 27, 2020 by Brad Grimes
    Analysts have coined the phrase “workstream collaboration” to describe an ecosystem of content, workspaces, technologies, and processes that create a persistent, collaborative environment.
  • The Mixed Reality of Retail Today: The Possibilities of AR & VR

    Tuesday, November 26, 2019 by Chuck Palmer
    Virtual Reality is an oxymoron.  There is reality and there is not. The possibilities of augmented reality and virtual reality lie in the infinite continuum between what is real and what is not. 
  • Designing an Inclusive Gen Z Workplace

    Tuesday, September 17, 2019 by Cindy Davis
    Many companies focused on designing for Millennial workers, but Baby Boomers did not retire as quickly as people expected, creating myriad workplace challenges. New, inclusive workplace design concept ...
  • Playing for Real In the Workplace

    Tuesday, September 17, 2019 by Cindy Davis
    Tour the image gallery to see how fun and video games have turned into productive workplace tools and sometimes mission critical applications.
  • Envisioning the Future: Experiential Workspace Case Study

    Tuesday, September 17, 2019 by Kirsten Nelson
    Whether the objective is team-building, a product launch or a serious, heads-down strategy session, many companies are using off-site meetings to deliver fresh ideas.
  • Engineering Experiences | Inside the Gensler Experience Index

    Tuesday, September 17, 2019 by Cindy Davis
    Global design and architecture firm, Gensler, has published its findings of a multi-year research effort to identify and quantify the factors of design that impact the human experience.
  • Multi-use, multi-discipline, multi-platform, multi-dimensional, multi-generational, multi-tasking, multi-lingual, and multimodal are only a few of the terms used to describe today’s diverse workforce ...
  • The UX Factor: How Usability, Feeling, and Flow Drive Good UX

    Monday, September 16, 2019 by Margot Douaihy
    You don’t need to be a philosopher or semanticist to get it: without the user, there is no experience.
  • The Social Experience: How Art and Tech Reimagine Public Spaces

    Monday, September 16, 2019 by Kirsten Nelson
    Ultimately, deep media is about providing a fully realized visual instrument to the client, rather than just a big display. It’s a living platform that transforms a physical space with intelligent, ex ...
  • The Power of Interactivity – A Tale of Two Panels

    Friday, September 06, 2019 by Patrice Speed
    Patrice Speed shares her inspiring experience at TIDE 2019
  • TIDE 2019 Creates a Bonding Experience

    Wednesday, June 12, 2019 by Megan A. Dutta
    Jeff Day, CEO of North of 10 Advisors, kicked off the annual TIDE (Technology. Innovation. Design. Experience.) Conference by inviting everyone to gather round. “TIDE is the campfire of this industry— ...
  • InfoComm 2019: Highlights from TIDE Conference

    Wednesday, June 12, 2019 by Zoe Mutter
    InfoComm kicked off in style yesterday with yet another fascinating TIDE conference. We’ve rounded up some of the highlights from a packed day of insightful sessions.
  • TIDE 2019: Expanding AV Horizons

    Monday, June 17, 2019 by Hurrairah Bin Sohail
    AVIXA refers to the TIDE conference as ‘AV’s campfire’ and the moniker is apt. At InfoComm 2019, held in Orlando, USA, the AV community gathered to discuss how the industry as a whole could shift gear ...
  • In this moment of rapid change, where more technological ecosystems are interconnected, and the user experience has become crucially important, AV stakeholders need big-picture strategies, bold new id ...
  • Immersion in Action

    by Margot Douaihy
    Multisensory engagement can help encode experiences even deeper in the memory banks. That’s why artists, designers, facility owners, and even the mayors of storied cities are turning to AV technologie ...
  • Many live events are thrilling, but what makes an experience unforgettable? How can technology be used to deepen engagement? This inspired gallery highlights the technical strategies and imaginative b ...
  • The University of Texas at Dallas Public Interactives Research Lab studies new technologies that draw on developments in ubiquitous computing, public art, and environmental design to create new intera ...
  • Trey Courtney is the Chief Product Officer for Mood Media, the world’s leading in-store media solutions company that uses the right combination of sight, sound, scent, social and systems solutions to ...
  • Ryan Howard is the founder of Storied Systems, an audiovisual and media technology consultancy that designs systems, strategies, and environments for storytelling at human scale.  We asked him three q ...
  • Patrice Speed is the Executive Creative Director of Britelite Immersive, a creative technology agency that places people and brands at the center of immersive content-driven experiences. Patrice took ...
  • TIDE speaker Bart Kresa is a Master Projection Designer who works in large-scale, high-end projection mapping. Bart founded BARTKRESA studio in 2006, a premier projection mapping company that speciali ...
  • Pioneers of the Impossible

    by Margot Douaihy
    TIDE keynote speakers Miral Kotb & Srinivas Rao tap the power of misfits & out-of-the-box thinking to unlock new opportunities.
  • The Los Angeles Public Library’s new Digital Commons boasts a 28-foot-wide high-definition, direct view LED screen in a first-floor atrium, greeting visitors with a compelling loop of videos that tell ...
  • From lobbies of corporate enterprises to halls of museums to façades of buildings, incorporating dynamic digital experiences can be complex undertakings. Experience designers walk us through the proce ...
  • People don’t want to know what a brand does, they want to know what it’s about. But what is indeed new and exciting are the ways that storytelling is combining new technological canvases with classica ...
  • Storytelling is one thing. Then there’s storydoing. New York City-based Local Projects integrates physical design and digital media to bring stories to life. This motley mix of interdisciplinary think ...
  • In this infographic, learn three steps AV/IT professionals can take to incrementally improve design processes by centering the needs of users, improving relationships with them along the way.
  • A Transporting Experience

    by Cindy Davis
    Museums may be great places to view art, but today’s cutting-edge digital artists may yearn to have their works displayed in alternative venues, like transportation hubs. New York Metropolitan Transpo ...
  • Digital, public interactive displays are ubiquitous, from ATMs to touchscreen-enabled taxis, to electronic billboards. As digital displays and interactive software mature, designers are developing mor ...
  • It can be challenging to talk about experience because the word itself is so pervasive in daily life. Unlike a term that has a specific and unchanging meaning, such as, say, “local area network,” we t ...
  • The promise of augmented reality is as seemingly unlimited as the technology itself, adding new dimensions to our experience while also breaking down physical barriers to see beyond what was previousl ...
  • Immersive Masterpieces

    by Margot Douaihy
    Imagine peering into the vent of a volcano or floating through the neon wisps of the Perseids meteor shower. With virtual reality (VR), it’s all possible. VR offers the power to experience different w ...
  • Not a dry eye remained in an audience of more than 20,000 at the University of Virginia (UVA)’s Bicentennial Launch Celebration in 2017.
  • The emergence of truly immersive tech is no longer a novel concept—it’s here. These are some of the technologies that are reshaping the way we learn, work, and communicate. Photo credit: Tim Herman/In ...
  • From a 360-degree immersive screen, to projection mapping, to the little touches that make a difference, a pro-AV team helps transform ideas into a new reality.
  • Mapping your concept and message to create the ultimate immersive experiences.