tide 2018 event photo

Technology. Innovation. Design. Experience. News.

  • Virtual Reality is an oxymoron.  There is reality and there is not. The possibilities of augmented reality and virtual reality lie in the infinite continuum between what is real and what is not. 

  • Designing an Inclusive Gen Z Workplace

    17 Sep 2019 by Cindy Davis

    Many companies focused on designing for Millennial workers, but Baby Boomers did not retire as quickly as people expected, creating myriad workplace challenges. New, inclusive workplace design concepts can support multiple generations and an increasing population of neurodivergent workers.

  • Playing for Real In the Workplace

    17 Sep 2019 by Cindy Davis

    Tour the image gallery to see how fun and video games have turned into productive workplace tools and sometimes mission critical applications.

  • Whether the objective is team-building, a product launch or a serious, heads-down strategy session, many companies are using off-site meetings to deliver fresh ideas.

  • Global design and architecture firm, Gensler, has published its findings of a multi-year research effort to identify and quantify the factors of design that impact the human experience.
  • Multi-use, multi-discipline, multi-platform, multi-dimensional, multi-generational, multi-tasking, multi-lingual, and multimodal are only a few of the terms used to describe today’s diverse workforce and workplace.
  • You don’t need to be a philosopher or semanticist to get it: without the user, there is no experience.

  • Ultimately, deep media is about providing a fully realized visual instrument to the client, rather than just a big display. It’s a living platform that transforms a physical space with intelligent, expressive digital layers that can keep the relevant storytelling going for years to come.

  • Patrice Speed shares her inspiring experience at TIDE 2019
  • TIDE 2019 Creates a Bonding Experience

    12 Jun 2019 by Megan A. Dutta

    Jeff Day, CEO of North of 10 Advisors, kicked off the annual TIDE (Technology. Innovation. Design. Experience.) Conference by inviting everyone to gather round. “TIDE is the campfire of this industry—you have found your tribe, you have found your home.”

  • InfoComm kicked off in style yesterday with yet another fascinating TIDE conference. We’ve rounded up some of the highlights from a packed day of insightful sessions.
  • TIDE 2019: Expanding AV Horizons

    17 Jun 2019 by Hurrairah Bin Sohail
    AVIXA refers to the TIDE conference as ‘AV’s campfire’ and the moniker is apt. At InfoComm 2019, held in Orlando, USA, the AV community gathered to discuss how the industry as a whole could shift gears and elevate itself. 
  • In this moment of rapid change, where more technological ecosystems are interconnected, and the user experience has become crucially important, AV stakeholders need big-picture strategies, bold new ideas, and creative capital to plot the next chapters of growth. 

    Here are four key takeaways from TIDE 2019 in Orlando, Florida.

  • Immersion in Action

    by Margot Douaihy

    Multisensory engagement can help encode experiences even deeper in the memory banks. That’s why artists, designers, facility owners, and even the mayors of storied cities are turning to AV technologies to engage visitors, spark conversations, and encourage a reinvestment in place.

    Tour TIDE’s Inspired Gallery for vivid examples of immersion in action.

  • Many live events are thrilling, but what makes an experience unforgettable? How can technology be used to deepen engagement? This inspired gallery highlights the technical strategies and imaginative blueprints behind mesmerizing experiential projects. These installations remind us that a little bit of whimsy goes a long way.

    Tour the Inspired Gallery

  • The University of Texas at Dallas Public Interactives Research Lab studies new technologies that draw on developments in ubiquitous computing, public art, and environmental design to create new interactive public experiences.

    TIDE 2019 workshop leaders Heidi Cooley, Dale MacDonald, Kristin Drogos, and Cassini Nazir, of the University of Texas at Dallas, share their approach to public interactives and technology. 

  • Trey Courtney is the Chief Product Officer for Mood Media, the world’s leading in-store media solutions company that uses the right combination of sight, sound, scent, social and systems solutions to elevate the customer experience.

    Trey talks about how Mood Media’s solutions elevate and evolve the experience to create greater emotional connections between brands and consumers.

  • Ryan Howard is the founder of Storied Systems, an audiovisual and media technology consultancy that designs systems, strategies, and environments for storytelling at human scale. 

    We asked him three questions on the unique value of AV in designing experiences:

  • Patrice Speed is the Executive Creative Director of Britelite Immersive, a creative technology agency that places people and brands at the center of immersive content-driven experiences.

    Patrice took a few moments to talk about the latest technology Britelite is using for its clients.

  • TIDE speaker Bart Kresa is a Master Projection Designer who works in large-scale, high-end projection mapping. Bart founded BARTKRESA studio in 2006, a premier projection mapping company that specializes in developing one-of-a-kind experiences around the world.

    Here are some of his insights on designing integrated experiences.

  • Pioneers of the Impossible

    by Margot Douaihy

    TIDE keynote speakers Miral Kotb & Srinivas Rao tap the power of misfits & out-of-the-box thinking to unlock new opportunities.

  • The Los Angeles Public Library’s new Digital Commons boasts a 28-foot-wide high-definition, direct view LED screen in a first-floor atrium, greeting visitors with a compelling loop of videos that tells the story about the institution and the community.

  • From lobbies of corporate enterprises to halls of museums to façades of buildings, incorporating dynamic digital experiences can be complex undertakings. Experience designers walk us through the process of working with key stakeholders, establishing appropriate audience experiences and creating inspiring designs.

  • People don’t want to know what a brand does, they want to know what it’s about. But what is indeed new and exciting are the ways that storytelling is combining new technological canvases with classically beautiful art forms to connect brands with audiences.

  • Storytelling is one thing. Then there’s storydoing. New York City-based Local Projects integrates physical design and digital media to bring stories to life. This motley mix of interdisciplinary thinkers, coders, and artists is bridging the worlds of experiential and exhibit design.

  • In this infographic, learn three steps AV/IT professionals can take to incrementally improve design processes by centering the needs of users, improving relationships with them along the way.

  • A Transporting Experience

    by Cindy Davis

    Museums may be great places to view art, but today’s cutting-edge digital artists may yearn to have their works displayed in alternative venues, like transportation hubs. New York Metropolitan Transportation Authority (MTA) Arts & Design’s Digital Arts Program offers such opportunities.

  • Digital, public interactive displays are ubiquitous, from ATMs to touchscreen-enabled taxis, to electronic billboards. As digital displays and interactive software mature, designers are developing mor ...
  • It can be challenging to talk about experience because the word itself is so pervasive in daily life. Unlike a term that has a specific and unchanging meaning, such as, say, “local area network,” we talk about experience contextually, with varying specificity, and with individual biases.
  • The promise of augmented reality is as seemingly unlimited as the technology itself, adding new dimensions to our experience while also breaking down physical barriers to see beyond what was previousl ...
  • Immersive Masterpieces

    by Margot Douaihy
    Imagine peering into the vent of a volcano or floating through the neon wisps of the Perseids meteor shower. With virtual reality (VR), it’s all possible. VR offers the power to experience different w ...
  • Not a dry eye remained in an audience of more than 20,000 at the University of Virginia (UVA)’s  Bicentennial Launch Celebration in 2017.
  • The emergence of truly immersive tech is no longer a novel concept—it’s here. These are some of the technologies that are reshaping the way we learn, work, and communicate.

    Photo credit: Tim Herman/Intel Corporation

  • From a 360-degree immersive screen, to projection mapping, to the little touches that make a difference, a pro-AV team helps transform ideas into a new reality.

  • Mapping your concept and message to create the ultimate immersive experiences.



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